Korea’s K-beauty brands are sweeping the global market. This trend for Korean cosmetics is also prevalent in Vietnam, where Korean beauty products are hugely popular. Korea’s leading beauty brand innisfree has expanded into the Vietnamese market where it operates 10 stores. Officials at innisfree wanted to use visual data of store visitors to make effective business strategies.
Innisfree initially installed Hanwha Techwin’s Retail Insight v2.0, 6MP fisheye cameras (XNF-8010R), and 2MP dome cameras (XND-6010) in stores of Ho Chi Minh and Da Nang of Vietnam. Retail Insight, a solution for franchise retail, uses visual data taken from security cameras to provide valuable business intelligence. It supports people counting to measure the number of customers in a store and heatmap with time-laps feature to estimate high dwell times and their locations through an intuitive interface. Store operators can use this information to assist with timely product placement decisions and identify popular products. The information can be utilized to analyze the number of visitors during a certain time such as in the morning after store opening, the number of visitors per store, or hotspots within a store.
Wisenet Retail Insight offers centralized management of multiple stores, enabling effective integrated monitoring by combining Ho Chi Minh and Da Nang stores to others, if the solution is installed in other stores. Mobile devices can be used to check the status or information of stores in real-time.
Wisenet Retail Insight also offers a range of valuable features:User friendly UI: Users can easily add or edit menus and freely locate data as they want.
Queue management: Measure waiting time in real-time to deploy staff to the counter for more efficient management of queue lines.
Reports: Provide reports of people counting, heatmap and queue management for a certain date or a store.
Weather information: Provide real-time weather information in the store’s location.